Lewis Model

Lewis Model

The Lewis model is an important tool created by Richard Lewis, it classified cultures of different countries in Multi-Active, Reactive and Linear-Active. According to Richard Lewis’s, New Zealand is a linear active culture because it is part of the English-speaking world that is conformed by North America, Britain, Australia, and Northern Europe, including Scandinavia and Germanic countries. As part of this group, New Zealand people are task-oriented and very organized to do plans. They try to do one thing at a time by using a lineal agenda with a lineal action chain. Also, Rationalism and science dominate their thinking more than religion. Talking about relationships, they prefer direct discussion, sticking to facts and figures from reliable sources, talk and listen in equal degrees and have limited body language.




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